TV exec force-feed American consumers

Let's hope Jimmy Kimmel can do for "live commercials" what Lucille Ball did in the 50's. According to reports, ABC late night talker Jimmy Kimmel Live will be integrating 'live' commercials into its shows.
Everyone in my house seems to enjoy commercials. I'll have to admit some of them really get my attention, even though I usually can't tell you what product is being peddled. Honestly, we think "live commercials" are the way to go.

Slipped profanities, wardrobe malfunctions, and disgusting noises are the inevitable outcome. We say, "Go for it!"
Kimmel is funny and, apparently stoned most nights, so I'm sure we will be amused. The first live commercials on Kimmel are expected to begin in May.

Here's Lucy to show you how to handle television endorsements.